This question came to me from on of our loyal readers, Frederick. He wanted to know how we can promote different websites with banners (shocking, I know). Anyways, I decided to write a very short blurb on the subject, because of time constraints. In time I will expand on this, but if you haven’t gotten started promoting your website through banners, why the heck not? Here are a couple of things that you need to do anyways.
Website banners can be an effective way to promote upcoming events if you know how to use them correctly. In fact, there are big companies that rely exclusively on these banners whenever they have news for their audience. The popularity of the methods is to the fact that it is less costly yet highly effective. Here are the things you should consider when doing it.
Creating the banners
When creating event banners for your website, you have to ensure that they are eye catching. You should come up with something that will command the attention of anyone who lands on the pages the banners will be displayed. Things such as color, design, and size matter a lot when it comes to this. If your banner is too dull or too small, you can be sure that many people will not even notice it.
Positioning the banners
The exact position of an event banner on a web page is as important as creating it. You need to position the banner where everyone can notice. For example, you cannot place banners at the bottom Conner of a page because many people are likely to get to that part. Instead of doing that, place them at the top or in the midst of content where people are attracted. You also can make them pop up on pages where most of your traffic is going. This way, you can expect a higher conversion rate that translates to more attendance for you upcoming event.
As you can see, using website banners to promote an event requires a lot of considerations. You also might want to carry out a little research on your targeted audience just to know the types of banners that appeal to them. Doing your research will make it easier for you to choose the best graphics and language for the banners.